The citizen marketer : promoting political opinion in the social media age /
"From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to...
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Main Author: | Penney, Joel (Author) |
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Format: | Book |
Language: | English |
Published: |
New York, NY :
Oxford University Press,
[2017]
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Series: | Oxford studies in digital politics.
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Subjects: |
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