The citizen marketer : promoting political opinion in the social media age /

"From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to...

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Bibliographic Details
Main Author: Penney, Joel (Author)
Format: Book
Language:English
Published: New York, NY : Oxford University Press, [2017]
Series:Oxford studies in digital politics.
Subjects:

Main Collection - Walker Library - 3rd Floor

Holdings details from Main Collection - Walker Library - 3rd Floor
Call Number: 324.7 P383c
Copy 1 Available  Pull and Hold