Pre-suasion : a revolutionary way to influence and persuade /
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Simon & Schuster,
2016.
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| Edition: | First Simon & Schuster hardcover edition. |
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Table of Contents:
- Part 1: Pre-suasion: the frontloading of attention. Pre-suasion: an introduction ; Privileged moments ; The importance of attention...is importance ; What's focal is causal ; Commanders of attention 1: the attractors ; Commanders of attention 2: the magnetizers
- Part 2: Processes: the role of association. The primacy of associations: I link, therefore I think ; Persuasive geographies: all the right places, all the right traces ; The mechanics of pre-suasion: causes, constraints, and correctives
- Part 3: Best practices : the optimization of pre-suasion. Six main roads to change: broad boulevards as smart shortcuts ; Unity 1: being together ; Unity 2: acting together ; Ethical use: a pre-pre-suasive consideration ; Post-suasion: aftereffects.
