Pre-suasion : a revolutionary way to influence and persuade /
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Simon & Schuster,
2016.
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| Edition: | First Simon & Schuster hardcover edition. |
| Subjects: |
