Television brandcasting : the return of the content-promotion hybrid /

Television brandcasting : the return of the content-promotion hybrid /

"Television Brandcasting examines U.S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making...

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Bibliographic Details
Main Author: Gillan, Jennifer (Author)
Format: Book
Language:English
Published: New York : Routledge, 2015.
Subjects:
Television broadcasting > United States.
Branding (Marketing) > United States.
Television broadcasting > Technological innovations > United States.
Convergence (Telecommunication)
SOCIAL SCIENCE / Media Studies.
LANGUAGE ARTS & DISCIPLINES / Communication Studies.
PERFORMING ARTS / Television / History & Criticism.
Branding (Marketing)
Television broadcasting.
Television broadcasting > Technological innovations.
United States.

Main Collection - Walker Library - 3rd Floor

Holdings details from Main Collection - Walker Library - 3rd Floor
Call Number: 384.55068 G411t
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