Creating value : the theory and practice of marketing semiotics research /

Creating value : the theory and practice of marketing semiotics research /

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Bibliographic Details
Main Author: Oswald, Laura (Author)
Format: Book
Language:English
Published: Oxford : Oxford University Press, 2015.
Edition:First edition.
Subjects:
Semiotics in advertising.
Advertising > Research.
Branding (Marketing)
Value.

Main Collection - Walker Library - 2nd Floor

Holdings details from Main Collection - Walker Library - 2nd Floor
Call Number: HF5415.123 .O8 2015
Copy 1 Available  Pull and Hold

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