Pathways to public relations : histories of practice and profession /
"Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence and establishment of public relations as an identifiable and discrete occupation in the early 20t...
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Format: | Book |
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Language: | English |
Published: |
Abingdon, Oxon ; New York :
Routledge,
2014.
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Series: | Routledge new directions in public relations and communication research.
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Subjects: |
Main Collection - Walker Library - 4th Floor
Call Number: |
659.2 P2737
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Copy 1 | Available Pull and Hold |