Pathways to public relations : histories of practice and profession /

"Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence and establishment of public relations as an identifiable and discrete occupation in the early 20t...

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Bibliographic Details
Format: Book
Language:English
Published: Abingdon, Oxon ; New York : Routledge, 2014.
Series:Routledge new directions in public relations and communication research.
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Main Collection - Walker Library - 4th Floor

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Call Number: 659.2 P2737
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