Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2013.
|
| Edition: | First edition. |
| Subjects: |
Main Collection - Walker Library - 4th Floor
| Call Number: |
658.8 T631g
|
|---|---|
| Copy 1 | Available Pull and Hold |
