The executor of integrated marketing communications strategy : Marcom manager's working model /
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy. Second, according to the differe...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Berlin :
Springer,
[2013]
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| Series: | SpringerBriefs in business.
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| Subjects: |
