The executor of integrated marketing communications strategy : Marcom manager's working model /
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy. Second, according to the differe...
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Berlin :
Springer,
[2013]
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Series: | SpringerBriefs in business.
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Subjects: |
Main Collection - Walker Library - 4th Floor
Call Number: |
658.8 Sh63e
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Copy 1 | Available Pull and Hold |