Online consumer behavior : theory and research in social media, advertising, and e-tail /

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to...

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Bibliographic Details
Other Authors: Close, Angeline.
Format: Book
Published: New York : Routledge, 2012.

Main Collection - Walker Library - 3rd Floor

Holdings details from Main Collection - Walker Library - 3rd Floor
Call Number: 381.142 On5
Copy 1 Available  Pull and Hold