Online consumer behavior : theory and research in social media, advertising, and e-tail /

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to...

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Bibliographic Details
Other Authors: Close, Angeline.
Format: Book
Language:English
Published: New York : Routledge, 2012.
Subjects:

Main Collection - Walker Library - 3rd Floor

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Call Number: 381.142 On5
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