Inside Coca-Cola : a CEO's life story of building the world's most popular brand /
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
St. Martin's Press,
2011.
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| Edition: | 1st ed. |
| Subjects: |
MARC
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| 020 | |a 1250004985 (pbk. : alk. paper) | ||
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| 100 | 1 | |a Isdell, Edward Neville, |d 1944- | |
| 245 | 1 | 0 | |a Inside Coca-Cola : |b a CEO's life story of building the world's most popular brand / |c Neville Isdell ; with David Beasley. |
| 250 | |a 1st ed. | ||
| 260 | |a New York : |b St. Martin's Press, |c 2011. | ||
| 300 | |a xiv, 254 p., [8] p. of plates : |b ill. ; |c 22 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility. | ||
| 505 | 0 | |a From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism. | |
| 600 | 1 | 0 | |a Isdell, Edward Neville, |d 1944- |
| 610 | 2 | 0 | |a Coca-Cola Company. |
| 650 | 0 | |a Chief executive officers |v Biography. | |
| 650 | 0 | |a Soft drink industry. | |
| 700 | 1 | |a Beasley, David, |d 1958- | |
| 907 | |a 2100268 |b 07-03-14 |c 04-30-12 | ||
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