Inside Coca-Cola : a CEO's life story of building the world's most popular brand /
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
St. Martin's Press,
2011.
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| Edition: | 1st ed. |
| Subjects: |
Main Collection - Walker Library - 3rd Floor
| Call Number: |
338.766362 Is2i
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| Copy 1 | Available Pull and Hold |
