Primer of public relations research /
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and m...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Guilford Press,
c2011.
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| Edition: | 2nd ed. |
| Subjects: |
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