Primer of public relations research /

This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and m...

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Bibliographic Details
Main Author: Stacks, Don W.
Format: Book
Published: New York : Guilford Press, c2011.
Edition:2nd ed.

Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 659.2 St12p 2011
Copy 1 Available  Pull and Hold