Car guys vs. bean counters : the battle for the soul of American business /
In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and truck...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Portfolio/Penguin,
2011.
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| Subjects: |
Main Collection - Walker Library - 3rd Floor
| Call Number: |
338.76292 L97c
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|---|---|
| Copy 1 | Available Pull and Hold |
