Consumed : rethinking business in the era of mindful spending /
"Consumed is a forward-thinking look at how shoppers--and consumption--have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape. A worldwide study by the authors found the following: - More than a quarte...
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
New York :
Palgrave Macmillan,
2010.
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Edition: | 1st ed. |
Subjects: |
Main Collection - Walker Library - 3rd Floor
Call Number: |
339.470973 B43c
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Copy 1 | Available Pull and Hold |