Consumed : rethinking business in the era of mindful spending /

"Consumed is a forward-thinking look at how shoppers--and consumption--have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape. A worldwide study by the authors found the following: - More than a quarte...

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Bibliographic Details
Main Author: Benett, Andrew
Other Authors: O'Reilly, Ann
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2010.
Edition:1st ed.
Subjects:

Main Collection - Walker Library - 3rd Floor

Holdings details from Main Collection - Walker Library - 3rd Floor
Call Number: 339.470973 B43c
Copy 1 Available  Pull and Hold