This is not a soda : OK Soda, postmodern branding, and the birth of the information economy /

Saved in:
Bibliographic Details
Main Author: Shapiro, Aaron Herschel
Other Authors: Hopkirk, Susan (Thesis advisor)
Format: Thesis Book
Language:English
Published: 2010
Series:English Department, M.T.S.U.
Subjects:

MARC

LEADER 00000ntm a2200000Ii 4500
001 mig00004698514
003 OCoLC
005 20140422114412.0
008 140422s2010 xx a 000 0 eng d
035 |a (OCoLC)877882431 
035 0 0 |a ocn877882431 
040 |a TXM  |c TXM  |b eng  |e rda 
049 |a TXMT 
092 |a 370  |b M58t no.3509 
100 1 |a Shapiro, Aaron Herschel. 
245 1 0 |a This is not a soda :  |b OK Soda, postmodern branding, and the birth of the information economy /  |c by Aaron Herschel Shapiro. 
260 |c 2010 
264 0 |c 2010 
300 |a xvii, 248 leaves :  |b illustrations ;  |c 28 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 0 |a English Department, M.T.S.U. 
502 |b M.A.  |c Middle Tennessee State University,  |d 2010. 
500 |a Includes abstract. 
504 |a Includes bibliographical references (leaves 149-157) 
650 0 |a Soft drinks  |x Marketing. 
650 0 |a Advertising  |x Soft drinks. 
650 0 |a Branding (Marketing) 
650 0 |a Information society  |x Social aspects. 
700 1 |a Hopkirk, Susan,  |e thesis advisor. 
907 |a 1976311  |b 06-27-16  |c 02-10-11 
998 |a wt  |b 06-27-16  |c m  |d t   |e -  |f eng  |g xx   |h 0  |i 1 
907 |a 1976311  |b 04-22-14  |c 02-10-11 
907 |a 1976311  |b 07-23-12  |c 02-10-11 
994 |a C0  |b TXM 
945 |a 370  |b M58t, no.3509   |g 1  |i 33082016063264  |j 0  |l wsv   |n thesis Tag. moved from wt to wsv 20210630 rtw  |o -  |p $0.00  |q -  |r -  |s o   |t 81  |u 0  |v 0  |w 0  |x 0  |y .i20340023  |z 02-10-11 
999 f f |i 930bc8f0-d3be-4d96-a385-8935f3f78ae2  |s 3cf1b301-ac6e-4609-a99c-edb906b1677f  |t 0 
952 f f |p In Library Use Only   |a Middle Tennessee State University  |b Main  |c James E. Walker Library  |d Special Collections Vault - Walker Library - 4th Floor  |t 0  |e 370 M58t, no.3509  |h Library of Congress classification  |i Theses and Dissertations  |m 33082016063264  |n 1