This is not a soda : OK Soda, postmodern branding, and the birth of the information economy /

This is not a soda : OK Soda, postmodern branding, and the birth of the information economy /

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Bibliographic Details
Main Author: Shapiro, Aaron Herschel
Other Authors: Hopkirk, Susan (Thesis advisor)
Format: Thesis Book
Language:English
Published: 2010
Series:English Department, M.T.S.U.
Subjects:
Soft drinks > Marketing.
Advertising > Soft drinks.
Branding (Marketing)
Information society > Social aspects.

Special Collections Vault - Walker Library - 4th Floor

Holdings details from Special Collections Vault - Walker Library - 4th Floor
Call Number: 370 M58t, no.3509
Copy 1 Available

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