This is not a soda : OK Soda, postmodern branding, and the birth of the information economy /

This is not a soda : OK Soda, postmodern branding, and the birth of the information economy /

Saved in:
Bibliographic Details
Main Author: Shapiro, Aaron Herschel
Other Authors: Hopkirk, Susan (Thesis advisor)
Format: Thesis Book
Language:English
Published: 2010
Series:English Department, M.T.S.U.
Subjects:
Soft drinks > Marketing.
Advertising > Soft drinks.
Branding (Marketing)
Information society > Social aspects.
Description
Item Description:Includes abstract.
Physical Description:xvii, 248 leaves : illustrations ; 28 cm.
Bibliography:Includes bibliographical references (leaves 149-157)

Similar Items