Value creation and sport management /
"The sports business has become one of the fastest growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge ; New York :
Cambridge University Press,
2010.
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| Subjects: |
Main Collection - Walker Library - 4th Floor
| Call Number: |
796.069 G58v
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|---|---|
| Copy 1 | Available Pull and Hold |
