The psychology of entertainment media : blurring the lines between entertainment and persuasion /

The psychology of entertainment media : blurring the lines between entertainment and persuasion /

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Bibliographic Details
Other Authors: Shrum, L. J.
Format: Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2004.
Subjects:
Subliminal advertising.
Advertising > Psychological aspects.
Mass media > Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.

Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 659.1 P95
Copy 1 Available  Pull and Hold

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