Total integrated marketing : breaking the bounds of the function /

Total integrated marketing : breaking the bounds of the function /

Saved in:

Bibliographic Details
Main Author:	Hulbert, James M.
Other Authors:	Capon, Noel, Piercy, Nigel
Format:	Book
Language:	English
Published:	New York : Free Press, c2003.
Subjects:	Marketing. Marketing > Management.

Similar Items

Total marketing : capturing customers with marketing plans that work /
by: Debelak, Don
Published: (1989)

Total quality in marketing /
by: Johnson, William C.
Published: (1996)

Organizing and managing the marketing function.
by: Appleman, Mark J.
Published: (1973)

Effective industrial selling with total marketing communication,
by: Markham, Victor W. R.
Published: (1970)

The executor of integrated marketing communications strategy : Marcom manager's working model /
by: Shin, Kwang-Yong
Published: (2013)

Marketing /
by: Mercer, David
Published: (1996)

Marketing : an introduction /
by: Kotler, Philip
Published: (1987)

Marketing for managers
by: Webster, Frederick E.
Published: (1974)

The marketing mystique
by: McKay, Edward S.
Published: (1972)

Hacking marketing : agile practices to make marketing smarter, faster, and more innovative /
by: Brinker, Scott, 1971-
Published: (2016)

Conversations with marketing masters /
by: Mazur, Laura
Published: (2007)

Marketing management : a planning approach /
by: Hughes, G. David
Published: (1978)

Integrated marketing communication : Pentacom /
by: Malaval, Philippe
Published: (2015)

Marketing plans : how to prepare them, how to use them /
by: McDonald, Malcolm
Published: (1999)

Value-based marketing strategy : pricing and costs for relationship marketing /
by: Lopez, Santiago
Published: (2014)

Marketing management : analysis, planning, implementation, and control /
by: Kotler, Philip
Published: (1994)

Modern industrial marketing.
by: Risley, George, 1910-
Published: (1972)

Current marketing views
by: Morris, George P., 1938-
Published: (1973)

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm /
by: Gummesson, Evert, 1936-
Published: (2002)

Marketing without mystery : a practical guide to writing a marketing plan /
by: Dirks, Laura M.
Published: (1991)

Perspectives in marketing management; readings.
Published: (1971)

Marketing management,
by: Phelps, Dudley Maynard, 1897-
Published: (1968)

Internal marketing : directions for management /
Published: (2002)

Internal marketing : directions of management /
Published: (2002)

Managing the marketing function: concepts, analysis, and application
by: Rathmell, John M.
Published: (1969)

Multidimensional marketing : managerial, societal, philosophical /
by: Anderson, W. Thomas
Published: (1976)

Marketing management : integrated text, readings, and cases /
by: Jolson, Marvin A.
Published: (1978)

Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue /
by: Ruskin-Brown, Ian
Published: (2006)

Managerial marketing policies and decisions
by: Meloan, Taylor W.
Published: (1970)

The Routledge companion to strategic marketing /
Published: (2021)

Marketing: management and social change
by: Hartley, Robert F.
Published: (1972)

Marketing analysis and decision making /
by: Marcus, Burton
Published: (1979)

Readings in marketing strategies and programs /
Published: (1982)

Marketing in a competitive economy /
by: Rodger, Leslie W.
Published: (1974)

Conversations with marketing masters /
by: Mazur, Laura
Published: (2007)

Marketing for dummies /
by: McMurtry, Jeanette Maw
Published: (2022)

Integrated marketing communications IMC /
Published: (1998)

Marketing management : Indian cases /
by: Aggarwal, Ashita
Published: (2018)

Marketing management : Indian cases /
by: Gupta, Prachi, et al.
Published: (2024)

Mapping out marketing : navigation lessons from the ivory trenches /
Published: (2018)