Total integrated marketing : breaking the bounds of the function /

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Bibliographic Details
Main Author: Hulbert, James M.
Other Authors: Capon, Noel, Piercy, Nigel
Format: Book
Language:English
Published: New York : Free Press, c2003.
Subjects:

Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 658.8 H876t
Copy 1 Available  Pull and Hold