Total integrated marketing : breaking the bounds of the function /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Free Press,
c2003.
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| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | xii, 356 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references (p. 311-335) and index. |
| ISBN: | 0684848678 |
