The effect of mere exposure, psychological reactance, and commercial length on message recall and tedium.

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Bibliographic Details
Main Author: Dowd, Bob F.
Format: Thesis Book
Language:English
Published: 1995
Series:Mass Communication Department, M.T.S.U.
Subjects:

Special Collections Vault - Walker Library - 4th Floor

Holdings details from Special Collections Vault - Walker Library - 4th Floor
Call Number: 370 M58t, no.1935
Copy 1 Available