Service management and marketing : managing the moments of truth in service competition /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lexington, Mass. :
Lexington Books,
c1990.
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| Series: | Issues in organization and management series.
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| Subjects: |
| Physical Description: | xxii, 298 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 277-291) and index. |
| ISBN: | 0669200352 (alk. paper) |
