Consumer behavior : basic findings and management implications /

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Bibliographic Details
Main Author: Zaltman, Gerald
Other Authors: Wallendorf, Melanie
Format: Book
Language:English
Published: New York : Wiley, c1979.
Series:Theories in marketing series.
Subjects:

Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 658.834 Z14c
Copy 1 Available  Pull and Hold