Buyer/consumer information processing; [papers of a workshop]

Buyer/consumer information processing; [papers of a workshop]

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Bibliographic Details
Corporate Authors: Association for Consumer Research (U.S.), American Marketing Association
Other Authors: Hughes, G. David, Ray, Michael L.
Format: Book
Language:English
Published: Chapel Hill, University of North Carolina Press [1974]
Subjects:
Consumers.
Consumers > Mathematical models.
Motivation research (Marketing)

Main Collection - Walker Library - 3rd Floor

Holdings details from Main Collection - Walker Library - 3rd Floor
Call Number: 381 B987c
Copy 1 Available  Pull and Hold

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