Business-to-business marketing 2025 /
Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, co...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Miramar, FL :
Richard K. Miller & Associates,
[2025].
|
| Edition: | 8th Edition. |
| Series: | RKMA market research handbook series.
|
| Subjects: | |
| Online Access: | CONNECT |
| Summary: | Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more. Over 1,200 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources |
|---|---|
| Physical Description: | 1 online resource (254 pages) |
| Bibliography: | Includes bibliographic references (pages 251-254). |
| ISBN: | 1577833392 9781577833390 |
| ISSN: | 2472-4955 |
