Business-to-business marketing 2025 /
Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, co...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Miramar, FL :
Richard K. Miller & Associates,
[2025].
|
| Edition: | 8th Edition. |
| Series: | RKMA market research handbook series.
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| Subjects: | |
| Online Access: | CONNECT |
