Design, visual communication and branding /
This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligenc...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newcastle-upon-Tyne :
Cambridge Scholars Publishing,
[2022].
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| Subjects: | |
| Online Access: | CONNECT |
