Campaigns that shook the world : the evolution of public relations /
"Over the past four decades, a series of groundbreaking PR campaigns have helped shape popular culture and influence public opinion. With a foreword from WPP CEO Martin Sorrell, Campaigns that Shook the World provides the inside story on 9 of these pivotal campaigns, and explores what made them...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page,
2015.
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| Subjects: | |
| Online Access: | CONNECT |
