Marketing management : Indian cases /

Marketing management : Indian cases /

Show other versions (2)

Pearson's Marketing Management: Indian Cases, 2nd Edition is a compilation of case studies by eminent Marketing Management academics and practitioners in India, who have specifically crafted and curated each case study for students of Marketing to delve, discuss, and understand the various conc...

Full description

Saved in:
Bibliographic Details
Main Authors: Gupta, Prachi (Author), Aggarwal, Ashita (Author), Majra, Hufrish (Author), Jacob, Isaac (Author), Jain, Varsha (Author), Radha Krishna, G. (Author), Narang, Ritu (Author), Venkatesh, Shanthi (Author), A, Suresh Paul (Author), Goswami, Susobhan (Author)
Format: Electronic eBook
Language:English
Published: Noida, India : Pearson, [2024]
Edition:Second edition.
Subjects:
Marketing > India > Management.
Marketing > Management.
Online Access:CONNECT

Internet

CONNECT

Similar Items