Business innovation : a case study approach /

"This book takes a holistic approach to enterprise and innovation opportunities and challenges by addressing the key questions surrounding innovation - what, why, and how. It provides an understanding of innovation models and why they are important in the business context, considers sources of...

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Bibliographic Details
Main Author: Pandiarajan, Vijay (Author)
Format: Electronic eBook
Language:English
Published: New York, NY : Routledge, 2022.
Edition:1st Edition.
Subjects:
Online Access:CONNECT