Business-to-business marketing. 2023 /
"Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databas...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Miramar, FL :
Richard K. Miller & Associates,
[2022]
|
| Edition: | 6th edition. |
| Series: | RKMA market research handbook series.
Business-to-business marketing (Richard K. Miller & Associates) ; 6th edition (2023) |
| Subjects: | |
| Online Access: | CONNECT |
