Consumer marketing & advertising. 2023 /
"Assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. 'Consumer marketing & advertising 2023' categorizes consumer marketing tactics into 61 topics,...
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Main Authors: | , |
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Format: | Electronic eBook |
Language: | English |
Published: |
Miramar, FL :
Richard K. Miller & Associates,
[2022]
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Edition: | 8th edition. |
Series: | RKMA market research handbook series.
Consumer marketing & advertising ; 8th edition (2023) |
Subjects: | |
Online Access: | CONNECT |