Sports sponsorship and branding : global perspectives and emerging trends /
"This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from...
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| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2024.
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| Series: | World Association for Sport Management series
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| Subjects: | |
| Online Access: | CONNECT (1 user limit) |
