How to measure customer satisfaction /

"Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through design...

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Bibliographic Details
Main Authors: Hill, Nigel, 1952- (Author), Brierley, John (Author), MacDougall, Rob (Author)
Format: Electronic eBook
Language:English
Published: [Oxon, England] : Routledge, 2017.
Edition:2nd edition.
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Online Access:CONNECT