Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places.
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature--which lacks in-depth and critical analysis--and technical academic literature--which tends to miss down-to-earth practitioners' concerns and to overlook policy and politi...
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| Format: | Electronic eBook |
| Language: | English |
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Routledge
2023.
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| Online Access: | CONNECT CONNECT CONNECT |
