Buyer Personas /
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on...
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Format: | Electronic Audio |
Language: | English |
Published: |
Ascent Audio,
2019.
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Edition: | 1st edition. |
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Online Access: | CONNECT |