Corporate branding : areas, arenas and approaches /
"A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it can boost busin...
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| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Routledge, Taylor & Francis Group,
2015.
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| Subjects: | |
| Online Access: | CONNECT |
