Chocolate Fortunes : the Battle for the Hearts, Minds, and Wallets of China's Consumers.
As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see wh...
Saved in:
Main Author: | |
---|---|
Format: | Electronic eBook |
Language: | English |
Published: |
New York :
AMACOM,
2009.
|
Subjects: | |
Online Access: | CONNECT |