Greener products : the making and marketing of sustainable brands /
"Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainabi...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Boca Raton, FL :
CRC Press,
[2018]
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| Edition: | Second edition. |
| Subjects: | |
| Online Access: | CONNECT |
| Summary: | "Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainability targets every five years. To remain relevant in this fast-paced field with new principles and concepts that surface daily, the second edition will have all chapters updated with new case studies, and a new chapter on capital cost accounting will be added. The new case studies will be on Nike, Samsung Electronics, Apple Inc., BMW, and many other corporations."--Provided by publisher. |
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| Item Description: | Includes index. O'Reilly Online Learning Platform: Academic Edition (SAML SSO Access) |
| Physical Description: | 1 online resource (xxi, 250 pages) : illustrations (black and white) |
| Bibliography: | Includes bibliographical references at the end of each chapters and index. |
| ISBN: | 9781315229188 1315229188 9781351858328 1351858327 9781351858335 9781351858311 1351858319 1351858335 |
