Greener products : the making and marketing of sustainable brands /
"Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainabi...
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Main Author: | |
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Format: | Electronic eBook |
Language: | English |
Published: |
Boca Raton, FL :
CRC Press,
[2018]
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Edition: | Second edition. |
Subjects: | |
Online Access: | CONNECT |