Predictably irrational : the hidden forces that shape our decisions /

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

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Bibliographic Details
Main Author: Ariely, Dan
Format: Electronic eBook
Language:English
Published: Pymble, NSW ; New York, NY : HarperCollins e-books, ©2009.
Edition:Rev. and expanded ed.
Subjects:
Online Access:CONNECT (1 user limit)