Promotion, Recruitment and Retention of Members in Nonprofit Organizations.

Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs' survival is linked to the promotion, recruitment and ret...

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Bibliographic Details
Main Author: Calderón Valencia, Cecilia Isabel
Other Authors: Cavazos-Arroyo, Judith, López-Lira Arjona, Alfonso
Format: Electronic eBook
Language:English
Published: Bingley : Emerald Publishing Limited, 2021.
Subjects:
Online Access:CONNECT

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505 0 |a Intro -- Half Title -- Title Page -- Copyright Page -- Contents -- List of Figures and Tables -- Abbreviations -- About the Authors -- Preface -- Chapter 1: The Nature of Membership in Nonprofit Organizations -- 1.1. Introduction -- 1.2. Inclusion and Membership -- 1.2.1. Belongingness -- 1.2.2. Uniqueness -- 1.3. Motivations of NPO Members -- 1.4. Collaboration -- 1.4.1. Process of Collaboration -- 1.4.2. Collaborative Theories -- 1.5. Group Membership -- 1.6. The Nature of the NPO -- 1.6.1. Membership and NPOs -- Topics to Highlight -- References 
505 8 |a Chapter 2: Toward Value for Members of Nonprofit Organizations -- 2.1. Introduction -- 2.2. Members in NPOs -- 2.3. SAV in NPOs -- 2.4. Organizational Identification and RM Perspectives in NPOs -- 2.4.1. Organizational Identification in NPOs -- 2.4.2. RM in NPOs -- 2.5. Identification, RM Theories and SAV -- 2.6. Future Research -- Topics to Highlight -- References -- Chapter 3: Donor and Member Funds -- 3.1. Introduction -- 3.2. Managing for NPO Value Creation -- 3.2.1. Leadership and Governance -- 3.3. Donors as Members -- 3.4. Financial, Material, Human and Relational Resources 
505 8 |a 3.4.1. Financial Resources -- 3.4.2. Material Resources -- 3.4.3. Human Resources -- 3.4.4. Relational Resources -- 3.5. Funds Transfer -- 3.6. Implications for Donors -- Topics to Highlight -- References -- Chapter 4: Recruiting and Retaining Members -- 4.1. Introduction -- 4.2. The Role of Motivation -- 4.3. Recruitment, Selection and Integration of Members -- 4.3.1. Recruitment -- 4.3.1.1. Recruitment Campaigns and Marketing Channels. -- 4.3.1.2. Candidate Journey. -- 4.3.2. Selection -- 4.3.3. Orientation and Integration -- 4.4. Retaining Members -- 4.4.1. Strategies for Retention 
505 8 |a 4.5. New Trends in Membership -- Topics to Highlight -- References -- Chapter 5: Social Capital from Non-Traditional Partners -- 5.1. Introduction -- 5.2. Entrepreneurship -- 5.3. Social Entrepreneurship -- 5.4. Environmental Influence -- 5.5. Social Capital -- 5.6. Bonding and Bridging Social Capital -- 5.7. Collaboration Among Social Capital Partners -- Topics to Highlight -- References -- Chapter 6: Sustainable Development and a Perspective to Nonprofit Organizations -- 6.1. Introduction -- 6.2. Sustainable Development Goals (SDGs) Agenda to 2030 -- 6.2.1. Origins 
505 8 |a 6.3. Creating Value for Sustainable Development -- 6.4. A Nexus Proposition to Move Toward Sustainable Development -- Topics to Highlight -- References -- Index 
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700 1 |a López-Lira Arjona, Alfonso. 
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