Producing and consuming the craft beer movement /
"Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for consid...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
[2023]
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| Series: | Routledge critical beverage studies
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| Subjects: |
MARC
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| 100 | 1 | |a Shumar, Wesley, |e author. | |
| 245 | 1 | 0 | |a Producing and consuming the craft beer movement / |c Wesley Shumar and Tyson Mitman. |
| 263 | |a 2304 | ||
| 264 | 1 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c [2023] | |
| 300 | |a xii, 152 pages : |b illustrations (black and white) ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 490 | 0 | |a Routledge critical beverage studies | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Introduction: The Craft Community -- 2. Brewing and Doing Ethnography -- 3. History of Craft Beer -- 4. Political Economy and Craft Beer -- 5. Knowledge Production and Social -- 6. Digital Media and the Possibility of Craft -- 7. Values and Value Production -- 8. Blurring the Edges: Craft Beer's Limitations -- 9. Conclusion. | |
| 520 | |a "Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon. This book is directed to a broad range of readers interested in new media, consumer culture, craft and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well"-- |c Provided by publisher. | ||
| 650 | 0 | |a Microbreweries |z Pennsylvania |z Philadelphia. | |
| 650 | 0 | |a Beer |x Social aspects |z Pennsylvania |z Philadelphia. | |
| 650 | 0 | |a Community development |z Pennsylvania |z Philadelphia. | |
| 650 | 7 | |a Beer industry. |2 fast |0 (OCoLC)fst00829764 | |
| 700 | 1 | |a Mitman, Tyson, |e author. | |
| 776 | 0 | 8 | |i Online version: |a Shumar, Wesley. |t Producing and consuming the craft beer movement |d Abingdon, Oxon ; New York, NY : Routledge, [2023] |z 9781003109686 |w (DLC) 2022047530 |
| 930 | |a Distilling, fermenting, and brewing collection | ||
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| 952 | f | f | |p In Library Use Only |a Middle Tennessee State University |b Main |c James E. Walker Library |d Special Collections Vault - Walker Library - 4th Floor |t 0 |e HD9397.U53 P455 2023 |h Library of Congress classification |i Book |m 33091001014489 |n 1 |
