Reasserting the Disney brand in the streaming era : a critical examination of Disney+ /
"Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace. Exploring how Disney's acquisition of Pi...
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| Main Authors: | , , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2023.
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| Series: | Routledge research in cultural and media studies.
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| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 100 | 1 | |a Brookey, Robert Alan, |d 1959- |e author. | |
| 245 | 1 | 0 | |a Reasserting the Disney brand in the streaming era : |b a critical examination of Disney+ / |c Robert Alan Brookey, Jason Phillips, and Timothy Pollard. |
| 264 | 1 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2023. | |
| 264 | 4 | |c ©2023 | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 490 | 1 | |a Routledge research in cultural and media studies | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Sign in or sign up -- Him too : John Lasseter's sexism and the simple solution of Purl -- Marvel heroes at mouseketeer prices -- The Mandalorian : Disney's "baby" steps toward fan service -- The wonderful world of Jeff Goldblum -- We're going to Disney+!. | |
| 520 | |a "Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace. Exploring how Disney's acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the "Classic Disney Style." The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney's catalogue. This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology"-- |c Provided by publisher. | ||
| 588 | 0 | |a Description based on online resource; title from digital title page (viewed on April 18, 2023). | |
| 610 | 2 | 0 | |a Disney+ (Firm) |
| 610 | 2 | 0 | |a Walt Disney Company. |
| 650 | 0 | |a Video-on-demand |z United States. | |
| 650 | 0 | |a Streaming video |z United States. | |
| 650 | 0 | |a Branding (Marketing) | |
| 700 | 1 | |a Phillips, Jason |c (Lecturer in media), |e author. | |
| 700 | 1 | |a Pollard, Tim, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Brookey, Robert Alan, 1959- |t Reasserting the Disney brand in the streaming era |d Abingdon, Oxon ; New York, NY : Routledge, 2023 |z 9781032422350 |w (DLC) 2022051045 |
| 830 | 0 | |a Routledge research in cultural and media studies. | |
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| 952 | f | f | |a Middle Tennessee State University |b Main |c James E. Walker Library |d Electronic Resources |t 0 |e HD9697.V544 |h Library of Congress classification |
