Reasserting the Disney brand in the streaming era : a critical examination of Disney+ /
"Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace. Exploring how Disney's acquisition of Pi...
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| Main Authors: | , , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2023.
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| Series: | Routledge research in cultural and media studies.
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| Subjects: | |
| Online Access: | CONNECT |
